Almost overnight (more specifically, on March 6 2012), the standard Android Market (first released in October 22, 2008) has changed into Google Play Store as part of a group of marketing strategies in an attempt to unify all the services provided by the giant Google. The marketing campaign announces: “There is a new place to find all the best Android apps”. In consequence, when you use Play Store download free, you can find and purchase many exciting applications, games (one of the most popular is “Where´s my water?”), and more from Google Play, from our Android device or the Web. That way they will be available anywhere, so you can enjoy them everywhere.
But, what exactly is Google Play? It is actually a collection of applications, music, movies, games, books, and more that are available in any device. After the launching of Google Play, the regular Android Market was replaced and it is now much bigger because users can access those applications and use their digital content, everything in the same spot. It does not even matter where they are at that moment).
Under no circumstances, the transition can be considered drastic or dramatic. Users will get to keep their existing accounts, without having to change their personal information. It is just not necessary at all. They will notice that their accounts are automatically updated within days. They can find their favourite applications and games from a highlighted list or look for them in other categories or top lists. The method of shopping is also exactly the same as before.
Developers in general will continue to manage and distribute their application the same way they have done it before, using the console for developers. The links will also carry one working properly, directing users to the new locations of the applications in Google Play. So, there is no need to change the links.
However, right now Google Play is a collection, an assortment, a very complete group, since it gathers the aforementioned Android Market, Google Music (now Google Play Music), and Google eBookstore (now Google Play Books). It also includes Google Play Newsstand. The purpose of this strategy is a more integrated or put-together design to appeal to new customer. This will eventually lead to more downloads and purchases. In fact, the Google Play store has reached over one million applications published and over fifty billion downloads.
Among many other things, after you download Play Store free, you will be allowed to store up to 20.000 songs for free and purchase many more, and rent thousands of movies with Google Play Movies (whether they are new releases or HD quality). Moreover, it is also possible to download more than 450.000 Android games and enjoy the widest selection of e-books, which have become increasingly popular recently.
Another highlight of this whole transformation is the possibility for users to give an application back after two hours (or less) since the purchase. After Google Pay updated all the sales policy, it is now possible to return an application if the user does not like eat for some reason. The period since the purchase cannot be over two hours. It is important to bear in mind that in 2010 this period was about twenty-four hours, but Google has decided to make it a little bit shorter. However, the amount of time given has proven to be enough for a user to test an application and decide whether he likes it or not, whether it is worth keeping or not. There has not been an official announcement about this measure yet, but the whole world of digital communication is paying attention to the Google headquarters and waiting for a confirmation. Nevertheless, it is not necessary that Android applications are directly purchased or acquired from Play Store. Actually, users may choose to download them using another website as a third-party alternative.
It is also worth mentioning that Play Store allows users to filter the list of applications ready to be used, particularly if they are compatible with the device. What´s more, some users may encounter strict restrictions in relation to the country where they are at that moment and some business boundaries or limitations (like the fact that some developers are engaged to specific carriers or countries or they have tied in their applications). For example, in Argentina, Brazil, Canada and Australia customers can buy and developers can sell. But in other places such as Croatia, Ecuador and Dominican Republic, developers are not allowed to sell. By the way, in Liechtenstein, customers cannot even buy. Some carriers, like the famous Sprint, might decide to ban certain applications if they connect random devices (these are commonly known as tethering applications).
The Android Package Files are self-contained. But what does that mean? As Play Store has been designed not to install applications, the convenient and useful Package Manager Service is the users´ resource to install them successfully and safely. That Package Manager is only visible in the screen if the user has downloaded the files before and directly into his or her device. Then, the applications are processed (for security reasons) and installed into the phone´s internal storage. However, if the users prefers so, and under certain conditions, they can be installed in the external storage card (that´s why purchases of external storage cards have increased son considerably in the last months).
Finally, we have mentioned the matter of security several times throughout this interesting article. We also have to consider that Google Play displays all the necessary permissions that an application requires to perform properly. For example, a game may need to resort to vibration on certain contexts or may need to access the user´s address book. It is the user´s responsibility to review these permissions and consequently decide whether to install the application or not. Other frequent permissions are accessing the Internet or the installed memory card, making phone calls, sending text messages, among others. All of them are related to functionality. They are worth bearing in mind and require some time to considerate so they do not escape the user´s control or intervention. For these reasons, most security software companies or manufacturer (like SMobile Systems) have developed so many applications to ensure the security of the Android devices.